For Al-Hikmah Bookstore, we developed a brand strategy that reflects its mission of fostering knowledge, community, and cultural heritage. Understanding that bookstores are more than just retail spaces—they are hubs for learning and connection—we positioned the brand to feel warm, inclusive, and intellectually engaging.

The branding emphasizes storytelling, encouraging customers to see Al-Hikmah as a place that nurtures curiosity and lifelong learning. We crafted a visual identity that balances tradition with a modern touch, appealing to both seasoned readers and younger generations discovering their love for books.